Edible Berkshires

Guido’s Fresh Marketplace

A Family Affair


Christopher Masiero was born into a large Italian family in Boston’s North Shore in the small town of Manchester-by-the-Sea. With seven children who were always hungry and a mother who was a fabulous cook, the art of cooking reigned supreme. Chris has followed his passion for food since he was a teenager. Through much diligence and dedication, he has turned his heritage into a life of food-centered success.

He began his work in restaurants at the age of 15, working his way up to running kitchens by the time he was 22. Along the way, he earned his professional chef credentials at Culinary Institute of America in Hyde Park, NY.

In the meantime, his brother Matthew graduated from Wentworth Institute in Boston. As a young man Matt had worked in produce stores; after graduation, he hoped to open his own produce store in the Berkshires. Renie Masiero, the boys’ mother, is a Lee native and brought her children to summer in the area every year.

With fond memories of the Berkshires, Matt set up shop near the Pittsfield/Lenox line. The roadside stand was located on Route 7 in Pittsfield, now home to Berkshire Flower Company.

In 1978 Matt invited Chris to join him as partner. The following year, the marriage between Matt’s produce knowledge and Chris’s culinary expertise resulted in the birth of Guido’s, named in honor of their father, Guido (Guy) Masiero.

Within a brief two years, Chris and Matt’s humble market had become enormously popular. With this encouragement, the brothers purchased land just south of their original Guido’s and broke ground for their new enterprise. In 1983, Guido’s Fresh Marketplace opened, embracing the novel concept of vendors specializing in meat, fish, flower and prepared food joining forces with produce to form an Old World–style food emporium.

When customers from south county tired of traveling to the Pittsfield location and requested a store farther south, the brothers responded by opening a second store, in Great Barrington, in 1995.

When Chris and Matt get together to talk about the future of Guido’s, they both would like to see the stores become multi-generational businesses. After all, love of food is genetic for the Masieros and love of family even stronger, a very promising combination for the longevity of Guido’s Fresh Marketplace.

Guido’s Fresh Marketplace
1020 South St., Pittsfield
413-442-9912; 60
Main St., GB


Cider-Braised Lamb Shanks with Porcini Mushrooms